This fashion week, one of the biggest beauty trends we saw was undoubtedly ribbons. So many different designers, from Christian Siriano to Collina Strada, had their models wearing ribbons laced through their hair. The fashion set quickly followed suit. The latest person to jump on […]
Makeup
TikTok Viral Self-Setting Concealer | Who What Wear
What was the process for creating this self-setting formula? Mario Dedivanovic: I wanted to create a multiuse formula that was both self-setting and worked harmoniously with powder. The minimalist wanting to cut down on the number of makeup steps can benefit from the self-setting aspect, […]
Prada Beauty’s Lipsticks and Eye Shadows Are Already Here
Right now, there’s one phrase on the fashion crowd’s lips—”Prada Beauty.” No beauty launch has caused this much commotion in the fashion space in recent memory. It makes sense, as no one knows quite how to marry classic and modern together quite like Miuccia Prada, the queen […]
Second Life Podcast:Violette Serrat | Who What Wear
Throughout her incredibly impressive journey, Serrat eventually developed her unique aesthetic and technique, which she began sharing through her popular YouTube channel. By 2021, with 13 years of experience and a profound passion for empowering people to embrace their natural beauty, Serrat made a pivotal […]
The 11 Best Dark Red Lipsticks That Beauty Editors Love
As beauty editors, it should come as no surprise that we’re constantly hoarding new shades of lipstick. Although it’s fun to keep a rotation of colors (from pink and brown all the way to red), there’s one shade we always come back to—a deep, rich […]
Lizzo Has the Best Makeup Recs on TikTok—10 Products We Love
If you’ve been on TikTok lately, you’ve probably seen some of Lizzo’s content. The singer’s TikToks are some of the best celebrity TikToks in the game—she gives fans behind the scenes looks at concerts and her day to day life, she uses her platform to […]
The $12 Kiss Lashes Megan Fox Wore at the Grammy Awards
In the year of our lord 2023, no one has Old Hollywood-style glamour down quite like Megan Fox. Time and time again, the actress proves that she is the reigning queen of bold lipstick, defined cat eyes, and perfectly coifed waves, though she always gives […]
13 Affordable Beauty Gifts That Look Expensive
We get it—holiday shopping can be so tough and overwhelming, especially if you’re on a budget and have a long list of folks to buy gifts for. Don’t worry, though. There are so many creative ways you can give next-level gifts without breaking the bank or seeming […]
The 18 Best Cyber Weekend Beauty Deals of 2022
Even though it feels impossible that we could be entering the holiday season already, the time has come for the annual shopping blitz that is Cyber Weekend. For the next few days, the entire internet will be set ablaze by countless Black Friday promotions and Cyber Monday discounts on […]
TikTok-Viral Beauty Brands That Are Worth the Hype
Being a beauty editor for a living, I can say that my algorithm shows me a lot of beauty content. Whether it’s affordable dupes for an expensive foundation, the best Zara perfumes or seeing the Dyson AirWrap in action to create viral TikTok hairstyles, it now even influences my […]