Throughout her incredibly impressive journey, Serrat eventually developed her unique aesthetic and technique, which she began sharing through her popular YouTube channel. By 2021, with 13 years of experience and a profound passion for empowering people to embrace their natural beauty, Serrat made a pivotal decision to create her own beauty brand. Thus, Violette_FR was born—a brand that encourages creativity, self-expression, and having fun with makeup.
Violette_FR quickly gained popularity, selling direct to consumers and earning a coveted spot on Moda Operandi. One of the brand’s standout products, the Boum-Boum Milk, a versatile three-in-one toner, serum, and moisturizer, became an instant hit, securing distribution in French pharmacies. Through her brand, Serrat aims to empower individuals to embrace their authentic selves while fostering a positive relationship with makeup. Her approach celebrates diversity and natural beauty, inspiring her customers to feel confident and empowered in their skin.
Listen to the latest episode of Second Life to hear how Serrat continued to evolve her career, rising as a prominent figure in the beauty world. And, keep scrolling to shop some of the best-sellers from Violette_FR.