What was the process for creating this self-setting formula?
Mario Dedivanovic: I wanted to create a multiuse formula that was both self-setting and worked harmoniously with powder. The minimalist wanting to cut down on the number of makeup steps can benefit from the self-setting aspect, but anyone looking to bake for an extra-refined finish can set with powder.
What makes this product different from the others on the market?
What makes it most unique is the amount of lift and brightness you get from such a small amount of concealer. It instantly gives an awakened appearance.
What do you think is the biggest mistake people make when applying concealer?
Applying too much. Using more concealer than is needed can accentuate fine lines, cause creasing, and look unnatural. A little amount of SurrealSkin Awakening Concealer goes a long way while still brightening, blurring, and lifting.
This product is going viral for its coverage. Do you have any application tips for beginners?
Start by prepping skin with your favorite eye cream, then dab a small amount of concealer under the eyes and pat it in with the F5 Brush for the most natural, seamless application. The formula is medium coverage and buildable, so layer more if needed.