Kiehl’s is celebrating its historic beginnings on the corner of 3rd Avenue and 13th Street in New York, affectionately known as Pear Tree Corner, with a revamping of its flagship store that first opened over 170 years ago.
 
The beauty brand is debuting new technology innovations, as well as a first-ever in-store spa, including. The below are being launched at the flagship and will roll out nationally, taking Kiehl’s go-to personalized consultations to the next level and providing a unique in-store experience for their customers.
 

DermaReader Diagnostic Assessment

This new system combines deep-skin photo-analysis with Kiehl’s scientific insight and personalized expert education to formulate a skincare routine based on unique concerns for healthy, younger-looking skin. Measures lines, wrinkles, texture, dark spots, enlarged pores, redness, clogged pores and UV damage.
 

Healthy Skin Assessment Tool

According to Kiehl’s, this feature allows consumers to simply take a selfie, then answer a few questions to instantly reveal a skin analysis developed with dermatologists and personalized for each individual. Measures skin dullness, lines, wrinkles, enlarged pores, loss of firmness, uneven tone and eye area concerns.
 

Healthy Skin Activator Wand

This new tool creates a sensorial experience for the customer while boosting the efficacy of the product. Features two device faces, one large for broader planes of face like the cheeks and forehead, and one smaller plate for the orbital area. Includes three settings: warm, cool and vibrate.
 

Spa 1851

Kiehl’s is also introducing a pilot program where the Kiehl’s Skin Pros will assist in esthetician-led services that infuse cutting-edge technologies and high concentrations of unique, efficacious formulas. Facials will be customized based on each individual’s needs determined by the Healthy Skin Activator Wand – also utilized to help apply product and penetrate into the skin. Services will vary but all will feature key elements of facial including cleansing, toning, serum application, moisturizer and SPF application.
 

Refillery

With sustainability top of mind for the brand, the revamped flagship will include a “Kiehl’s Refillery Station” that includes educational content on waste reduction, recycling and call to actions. This will ensure refill options are available in-store in addition to at-home via refill pouches. The refillery will keep products/materials in use, design out waste and pollution and promotes the regeneration of living systems.
 

New Skincare Campaign

In addition to the unveiling of its modernized home, the brand is also launching a creative campaign – “We Skincare About You Since 1851” – an homage to its longstanding commitment to its historic generosity, personalized customer service and philanthropy. The 360-degree campaign will live in-store as well as through print, digital and social assets, spotlighting the 4,700 global Skin Pros who serve as the faces of the brand across 67 countries.