I live and breathe all things beauty and skincare, so it probably comes as no surprise that I’m always chatting about my ride-or-die products with my friends and co-workers. One product that always comes up (both with my friends and here at Who What Wear) […]

Today is Korean American Day, a holiday to commemorate the arrival of the first Korean immigrants to the United States. In celebration of this holiday, the Korean American community, and the incalculable impact they’ve had on the beauty industry, we thought we’d share some of […]

We get it—holiday shopping can be so tough and overwhelming, especially if you’re on a budget and have a long list of folks to buy gifts for. Don’t worry, though. There are so many creative ways you can give next-level gifts without breaking the bank or seeming […]

Even though it feels impossible that we could be entering the holiday season already, the time has come for the annual shopping blitz that is Cyber Weekend. For the next few days, the entire internet will be set ablaze by countless Black Friday promotions and Cyber Monday discounts on […]

First of all, vitamin C and niacinamide are both vitamins—niacinamide is also known as vitamin B3. They both help improve skin, and their differences work in complementary ways.  “As an antioxidant, vitamin C helps to neutralize harmful free-radicals and environmental toxins that may come in contact […]

You knew it was coming—the holiday season is upon us and it’s time to start thinking about what to buy for every kind of beauty lover in your life. Some may want a few buzzy new skincare items to add to their routine while makeup enthusiasts might simply need […]

Since Samantha Jones’s infamous transformation into “beef carpaccio” in Sex and the City, chemical peels have been a part of the cultural zeitgeist. Now, they’re quite a bit more advanced—a chemical peel these days doesn’t make your face raw, and it leaves you with even, glowing skin. […]

What would you say the rest of your everyday makeup routine looks like? It’s weird, I always joke about how I wore so much more makeup when I was younger than I do now. Now, I just prefer a more natural [look]. I think we’re […]

I often use this comforting face oil before giving myself a facial massage. Even though I’d consider myself a novice, I can always see a difference in my skin when I make it a priority in my nightly skincare routine.  Facial massage comes highly recommended by […]

Kiehl’s is celebrating its historic beginnings on the corner of 3rd Avenue and 13th Street in New York, affectionately known as Pear Tree Corner, with a revamping of its flagship store that first opened over 170 years ago.   The beauty brand is debuting new technology […]