The truth is that our fashion editors shop at a range of stores. That said, there is a select group of sites that most of the team unanimously agrees are go-to spots for A+ finds. And I’m here to showcase said spots. But rather than simply […]

Sweater weather is something we spend half the year looking forward to, and the other half embracing (and dry cleaning), but what about the humble cardigan?  We have a theory: sweater weather comes and goes, but cardigans are seasonless. Excluding the sartorial necessities of extremely hot or cold […]

If you’re a creature of habit, especially when it comes to online shopping, then I have a hunch that Amazon, Nordstrom, and H&M are among some of your most frequented retailers. While we are always encouraging brand exploration and supporting smaller businesses, sometimes you just […]

Shopping with your mom isn’t most people’s idea of fun, but it’s practically a ritual for my mom and me. Our personal styles couldn’t be more different from each other, but we can both appreciate a well-made garment and Saint Laurent, and that’s enough to […]

All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero still manages to pull it out of the bag with some of my favorite wardrobe […]

Home décor is probably the category I spend the most money on these days. Despite being in my current apartment for over two years, I still feel like it’s a constant work in progress, thus necessitating new home buys all the time. From fresh flowers to new pillowcases, there […]

As a fashion editor, most of my day is spent looking at clothes and scoping out trends, but even as a professional shopper there are times when I don’t want to be bothered with picking out an outfit. Sometimes you just want to give someone […]

It’s not every day that a celebrity wears a $13 dress, but when they do, it’s only a matter of time before fans catch on and it sells out completely. That’s why it’s a rare sight to see Emily Ratajkowski’s H&M dress still in stock—but […]

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and test-driving them, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in upgrading your summer […]

The second the first warm day comes along, my attention shifts to all things swimwear, partly because of my job as a fashion editor and partly because I prefer to spend 99% of my time in the summer in a bikini or one-piece. So because of the […]