If you’re a creature of habit, especially when it comes to online shopping, then I have a hunch that Amazon, Nordstrom, and H&M are among some of your most frequented retailers. While we are always encouraging brand exploration and supporting smaller businesses, sometimes you just […]

We can’t remember a time when Mary-Kate Olsen wasn’t a style icon. From their early days as Michelle Tanner on Full House to their roles in early aughts classics like New York Minute and Holiday in the Sun, Mary-Kate and her twin sister and co-founder of The […]

I write about great Amazon fashion finds regularly. It’s part of the job. Every month I get to try, test, and give my honest reviews on the coolest pieces I unearth from the deep Amazon jungle! And there’s nothing more satisfying when I find an affordable and chic […]

Ever since Olympia Gayot took the womenswear design helm at J.Crew (and subsequently went viral on TikTok, the obsession with the veteran brand has steadily intensified. In particular, we Who What Wear editors have been oohing and aahing over J.Crew’s on a daily basis (and we’re picky). Earlier this week, […]

All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero still manages to pull it out of the bag with some of my favorite wardrobe […]

While low-rise may be a top trend at the moment, we still prefer our leggings to be high-rise. It’s the most optimal waistline for comfort, which is our main priority while wearing leggings. They not only serve as a more elevated alternative to sweatpants but are also the […]

If you’re fashion-inclined, then it’s likely that you have Zara bookmarked on your web browser. Zara lovers can’t get enough of the fast-fashion chain, and for a good reason. The retailer’s current, ever-changing selection of everything you want to wear, from basics to trendy pieces, at prices […]

Shopping for jeans, especially online, can be a difficult task. Unless you’ve heard via word of mouth or are supernaturally good at knowing what will look good on your body without trying anything on, the process of finding the perfect pair of jeans online is […]

Thanks to Amazon Prime Day, many other retailers are also holding massive sales this week—J.Crew included. Its sale section currently has well over 1K items in it (many of which still have plenty of stock left). And just until the end of today, July 13, […]

It’s safe to say that one-piece swimsuits, now affectionately referred to as maillots, are experiencing an exciting revival, one rooted in experimental design as opposed to its bygone era of practicality. Where a one-piece once felt synonymous with swim meets, it’s now arguably the fashion crowd’s preferred silhouette. […]