We have done a few episodes recently about how to manage cost increases and how to raise your prices. Dave recently came across the concept of Decoy Pricing that is worth looking at.

What is Decoy Pricing?

Decoy pricing is a strategy that aims to guide a potential customer towards a specific product or service by presenting an inferior choice. Listen in to learn more!

Podcast: Play in new window | Download (Duration: 36:43 — 25.6MB) | Embed

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