When Kendall Jenner’s street style isn’t influencing nearly every ready-to-wear purchase we make, her at-home photo shoots are having the same effect, but instead of clothing, shoes, and handbags that she’s making us buy, it’s lingerie. Case in point: the purple-and-red leopard-print bra-and-underwear set from UK-based brand Fruity Booty that she’s […]

I visited some of the biggest and most trusted lingerie shops to see what would fit me and what would stay put. Before all that, however, I also spoke to one lingerie expert on how to find the correct strapless bra. Eloise Rigby owns The […]

I’ve always had a thing for underwear. I love collecting pretty lingerie pieces and have tried so many different brands to find the perfect everyday pair of underwear. Something about it just feels so girly and fun. When looking for a pair of underwear to wear […]

“Based on what I have seen for 2022 so far, I would say that the appetite for fun and colourful lingerie is still growing,” says Brewer. “This is especially with our customers, as we find black bras stay in stock for much longer than their […]

“The newest trend in underwear is definitely the high-cut French brief.” Boom. You heard it here first courtesy of former Journelle Head of Product Development Sandra Rose, aka the woman in charge of knowing what’s new and next in the underwear space. There are a couple of reasons […]

It’s sad to admit, but I truly neglected my underwear collection all 2021. With loungewear firmly dominating last year, all of my fancy dresses and pants were sort of shoved to the back of the closet, and intricate lingerie didn’t feel like much of a priority. […]

Fashion editors, likely best of all can appreciate a good pair of underwear. Choosing a great outfit is only half the part for what good is a beautiful dress if the undergarments beneath aren’t up to par? While we’ve covered a few of the specific lingerie styles our editors […]