We’ve already highlighted the coolest new swim trends for this year and the swimsuits that are out, and ahead I’m breaking down the styles A-listers are getting behind—aka the most popular celebrity bikini trends this year—and the one trend that celebs are notably skipping. Looking to […]

If you’ve hated the last two summers of ridiculously tiny string bikinis reigning supreme, you can rest easy. Thanks to Kendall Jenner, who has the power to make or break trends with one Instagram post—having 250 million followers and counting helps—high-coverage swimwear is gearing up for a comeback. […]

Shopping for swimsuits used to be the absolute bane of my existence, and I just know that many of us share the same experience. No matter what brand I tried, I always felt like I had to switch up what size I ordered. Having a bigger bust […]

It’s safe to say that one-piece swimsuits, now affectionately referred to as maillots, are experiencing an exciting revival, one rooted in experimental design as opposed to its bygone era of practicality. Where a one-piece once felt synonymous with swim meets, it’s now arguably the fashion crowd’s preferred silhouette. […]

While my intuition tells me that Natasha Oakley and Devin Brugman need no introduction to the average Who What Wear reader, let me give you a brief rundown anyway. The OG Instagram influencers once known just for their bikini posts launched their own brand of beachwear in […]

The second the first warm day comes along, my attention shifts to all things swimwear, partly because of my job as a fashion editor and partly because I prefer to spend 99% of my time in the summer in a bikini or one-piece. So because of the […]

Gone are the days when all you needed for a day by the pool was a bikini and a bottle of SPF 30. In addition to both, it’s now customary to tote around eyewear (usually a couple of pairs for quick but necessary style changes), a sarong, jewelry of all types […]

Jennifer Lopez certainly loves to experiment with fashion trends, but if you look closely, her style has actually stayed remarkably consistent over the years. I just wrote a story on the trends J.Lo has been bringing back every summer since the ’90s, and you might be […]

It’s no secret that I love my bikinis. To be honest, some may even say I’m obsessed, and that’s something I am willing to admit. Now that I have fully admitted to my perfectly healthy obsession with bikinis, it’s time to spill the tea. I can […]

If ever there was a swimwear season for travel restrictions to be reduced and our suitcases to reflect the excitement, it is this year—2022’s swimwear trends are ready to go. I am a self-confessed swimwear obsessive and after over a decade as a buying director […]