Supermodel style for under $100? Excellent. How about for just $25? Unbelievable, honestly. That’s right—model Gigi Hadid was spotted on the set of a Maybelline commercial wearing a supremely stylish version of our latest obsession: cargo pants. And we’ve unearthed similar styles for a steal. Mixing […]

Coat season is upon us, and if you haven’t already nabbed yourself a cozy winter topper, then you’ve come to the right place! Not to sound like a broken record, but a coat is one of the most important items you can buy in winter—protecting you from the […]

Between restocking my more “boring” wardrobe basics and adding household products to my cart, it’s easy to forget that there are some surprisingly stylish items among Amazon’s never-ending product offerings. I might have let many of these hidden gems go unnoticed in the past, but I’ve been spending more time scrolling […]

Now that we’re approaching winter, I think it’s safe to say that the time has come to get serious about our outerwear game. You’re probably layering up a little extra right now and maybe even dusting off your heavier toppers from the back of your closet, […]

Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewelry designer, and beyond. In […]

If you’re a creature of habit, especially when it comes to online shopping, then I have a hunch that Amazon, Nordstrom, and H&M are among some of your most frequented retailers. While we are always encouraging brand exploration and supporting smaller businesses, sometimes you just […]

We can’t remember a time when Mary-Kate Olsen wasn’t a style icon. From their early days as Michelle Tanner on Full House to their roles in early aughts classics like New York Minute and Holiday in the Sun, Mary-Kate and her twin sister and co-founder of The […]

I write about great Amazon fashion finds regularly. It’s part of the job. Every month I get to try, test, and give my honest reviews on the coolest pieces I unearth from the deep Amazon jungle! And there’s nothing more satisfying when I find an affordable and chic […]

Ever since Olympia Gayot took the womenswear design helm at J.Crew (and subsequently went viral on TikTok, the obsession with the veteran brand has steadily intensified. In particular, we Who What Wear editors have been oohing and aahing over J.Crew’s on a daily basis (and we’re picky). Earlier this week, […]

All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero still manages to pull it out of the bag with some of my favorite wardrobe […]