Zara and Good American Just Launched Size-Inclusive Denim

What happens when you combine two brands—one with the reach of over 2200 stores and more than $7 billion in e-commerce net sales last year and the other with the fit technology to create stylish denim that doesn’t gap at the waist and fits everyone from sizes 00 to 30? It’s simple: affordable, size-inclusive, and really good-looking jeans. And this is exactly what you’re going to get from Zara and Good American’s brand-new collaboration, which launches on and in over 40 stores across the U.S. today. (Bonus points if you live in Los Angeles, where a dedicated pop-up is going on from now until May 13.) 

The collection—which includes four denim styles that feature Good American’s gap-proof waistbands and sculpting fabric and seven additional pieces such as basic T-shirts, shackets, and jumpsuits—symbolizes a significant shift for Zara, as the brand previously only went up to size XXL. By teaming up with Good American, which has focused its attention on fit for an inclusive size range since it was founded in 2016, the fashion brand was able to make the move toward extended sizing with a top-tier product in tow. 

No really, it’s very good. See the entire 11-piece Zara x Good American denim collection, which won’t cost you more than $100, below. And if you happen to be in L.A. between now and May 13, check out the pop-up at 8175 Melrose Avenue in West Hollywood.

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