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SpotOn Digital Payment Tech Installed at 37 NFL, NCAA Venues Ahead of Football Season


Tom Friend

Heading into the pro and college football season, the digital payment provider SpotOn has been hired to deploy its in-stadium technology at 37 venues throughout the NFL and NCAA.

The company will be the point-of-sale provider at home games for the New York Giants and Jets, the Denver Broncos, the Philadelphia Eagles, LSU and Auburn, among others. SpotOn’s cloud-based POS allows accelerated real-time mobile and on-line ordering from any place inside a venue, including suites.

Team operators can now also reward fan participation with member benefit discounts, while also using its ecosystem—including game-day POS analytics—to improve the performance of its digital app throughout a football season.

A calendar year ago, SpotOn raised a $300 million Series E funding round led by Andreesen Horowitz. At the same time, it purchased the mobile ordering system Appetize, which was integrated into 60% of the major sports venues in the country including Yankee Stadium, Dodger Stadium and home stadiums for the Cincinnati Bengals, Denver Broncos and Baltimore Ravens.

Earlier this month, SpotOn partnered with in-venue app Ordr to implement its technology into minor league baseball venues, starting with the Triple-A Gwinnet Stripers.

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