Today is Korean American Day, a holiday to commemorate the arrival of the first Korean immigrants to the United States. In celebration of this holiday, the Korean American community, and the incalculable impact they’ve had on the beauty industry, we thought we’d share some of our favorite Korean American beauty brands to shop from. For each brand, we chose one standout product that, in our humble opinion, is a total must-have.
But before we get into it, let’s make one thing clear. We’re not highlighting these brands for the sake of it; we’re highlighting these brands because they’re seriously good (and we mean it). Every brand and product on this list is one we beauty editors consistently use in our skincare and makeup routines. So scroll on to see all 12 Korean American brands and our favorite products to use from each. Whether you’re in need of a glow-boosting serum or a blendable blush, there’s something on this list for you.