It’s been almost a week since Taylor Swift announced her 10th studio album Midnights (re-recordings aside) at the MTV VMAs on Aug. 28, 2022. Since then, she’s released several limited edition alternative covers, and the internet—including a number of brands and celebs—has put forth a slew of creative parodies.
It’s unclear where the trend originated, but it quickly gained traction, especially throughout the sport and food communities, and is still going strong days later. The International Basketball Federation shared their upcoming album Qualified, which documents the stories of the teams playing in the world cup next year, on the evening of Aug. 29.
A number of the America’s Got Talent team shared their own versions the next day, from Terry Crews‘ Midnightswole:
To Heidi Klum and Sofia Vergara’s Midnightsnacks:
To Howie Mandel’s Midnightseniorportrait.
Some took it a step further, not only creating new titles with their own images but editing the tracklist to match.
HEINZ Brasil shared Midnight Munchies, which includes 13 perfect late-night snacks to fit.
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Fruit by the Foot recreated the original cover to a T for their own Midnightsnack, though they slimmed the album down to only eight songs. We’ll forgive them, though, as it features the highly relatable “Snacks for Dinner.”
Another user even edited Swift’s entire announcement for the album to be about the upcoming season for the Pittsburgh Steelers.
And just this morning, the U.S. Women’s National Soccer Team shared Matchday in honor of today’s game against Nigeria.
The covers continue to roll in, and we’re sure they’ll only get better from here—the internet’s creativity knows no bounds.