Beauty has always been a part of Deepica Mutyala’s DNA. In fact, she had been dreaming of starting a revolutionary beauty brand since she was a teenager. However, it wasn’t until 2015, when she created a viral YouTube video that gave viewers an inside beauty […]

While today’s story will be especially fitting for those who aspire to have as trendy of a wardrobe as possible, it actually applies to most, if not all, of our readers because the below brands—while, in fact, trend-forward—are also versatile enough to appease anyone looking to dress […]

Picture it: The year is 1999. You call up your besties on your landline phone and see who wants to go out. You get ready by picking out your highest platform sandals and accessorize with a multitude of snap hair clips, but your look really hinges on one […]

The color red is one of the boldest and most exciting shades that one can wear, which explains its unwavering popularity. Some would even consider it a neutral. (Two fun facts: The word for red also means “beautiful” in Russian, and seeing the color can […]

I first learned of Olympia Gayot, J.Crew’s head of women’s design, through TikTok. No, not her own account, but a viral video by Caitlin Murphy, who said she hasn’t “felt this passionate about J.Crew since the Jenna Lyons days” and described Gayot as the “new fashion icon […]

We’ve been giving side-eye to the age-old concept that beauty (or style) is pain for, well, ever. Because in no way should you ever sacrifice comfort and happiness for the sake of fashion. Can I get a YES? Great. Alas, even so, there are standard […]

Today, the United States is regressing nearly 50 years. The unthinkable has happened—Roe v. Wade has officially been overturned, and women have lost bodily autonomy in the United States. Abortion will now likely become illegal or severely limited in roughly half of the U.S., and it […]

Low-key luxury has basically been a thing forever, yet recently the aesthetic has been the subject of numerous Tik Toks delving into the world of outwardly simple and deceptively expensive clothes. Naturally, The Row has come up several times in the discourse. The brand’s collections are about as stripped and pared down as […]

It’s not every day that a celebrity wears a $13 dress, but when they do, it’s only a matter of time before fans catch on and it sells out completely. That’s why it’s a rare sight to see Emily Ratajkowski’s H&M dress still in stock—but […]

Even as the glow of my recent vacation to Italy wears off, I’m still trying to re-create that coastal beachy vibe at home. And my patio has become my source of capturing that vacation feeling. As I sit on my outdoor chairs and sip on a homemade (and […]