The official start to summer may still be several weeks away, but there’s no question that the trends of the season have already arrived. Based on what designers cooked up for the spring/summer 2023 collections, things are looking sleek, sculptural, and ultra-elevated this season, and that’s especially true […]

As a someone who writes about trends for a living, it’s easy to see something splashes all over the internet and want it for myself. From viral Mango sherpa jackets to Italian heritage house-inspired orb earrings, I’m always susceptible to a trend my editor friends and colleagues are […]

Sherpa-lined aviator jackets and fur bomber jackets are one of my most anticipated outerwear trends of this season. To prove my point, look no further than retailers like Mango and Zara (or Loewe, for splurges) which are staples among Spanish women, spearheading the style across […]

If you ask me, there’s a single denim trend that’s ruling them all these days. Perhaps I’m biased here since this style has risen to the top of my denim stack and stayed there, but ever since I added a pair of Levi’s Ribcage Wide-Leg […]

From high-shine metallics to the updated way to wear gauzy, sheer pieces, there are some macro-trends from the spring/summer 2023 runways that we will be seeing come into focus in a major way next year. While we expect to see many of these reshape some of […]

It just doesn’t feel right to think about sweaters when it’s still 90ºF in the shade and everyone on your Instagram feed seems to be on the Amalfi Coast. Trust me—I get it. But as of yesterday, it’s officially fall, and chances are you’ll soon find […]

During the many, many months of warm weather (I live in the South), I honestly kind of forget about my winter clothes and accessories. (Out of sight, out of mind, right?) But as soon as I see the 50s in the Weather app, I’m digging through […]

Photo: Courtesy of Bottega Veneta; Courtesy of Tory Burch; Courtesy of Prada; Courtesy of Proenza Schouler While full skirts have been a staple since the 19th century, we’ve typically seen this style at its peak popularity during times of austerity (i.e., the civil war, the great […]

If two is a coincidence and three is a trend, then four, means that it’s officially official, right? Right.  In that case, Lupita Nyong’o is the latest celeb to sport parachute pants, confirming that this loose-fitting trend has taken over Hollywood. Recently spotted on habitual style stars Bella […]

Sixteen years ago, Who What Wear was born out of a goal to make fashion and style accessible for all. It certainly has been a wild ride, starting as a little site in 2006 and growing into the brand you currently read (and shop from) today. We launched two […]