5…Prada has announced the release of its fifth Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT.
This drop follows four Timecapsule NFT drops, which the company says all lead to immediate sell outs.
A key design element of the latest Timecapsule shirt is upcycled fabric from the Prada archives from which it is composed.
This shirt, which is #34 in the Timecapsule Collection, is emblazoned with the calendar month of October.
1…Printemps, a retailer focused on beauty, fashion, accessories and menswear with 20 department stores in France, is inviting people to visit its first ever immersive, virtual location in the metaverse.
It will offer anyone purchasing a product from said store the chance to enter a prize draw to win NFTs created in collaboration with the artist Romain Froquet.
30 NFTs, exclusive digital works, will be offered to customers via the Arianee platform.
Possession of one will also allow the holder to receive the original painting by Froquet, exhibited in the atrium of Printemps Haussmann during the campaign.
43% of 2,000 UK consumers surveyed by Emarsys purchase vintage items, while significant numbers wish they could revisit the shopping experience of decades past.
12% shop vintage for pure sentimental value, 10% to decorate their home, and 10% as a retro hobby.
Classic brands and products populate the vintage purchase list, with VHS tapes (25%), Walkman’s (22%) and Etch-a-Sketch (19%) proving most popular in invoking nostalgia.
15% of Brits said that they missed “simpler times” where they weren’t exposed 24/7 to brands across different mediums.
1…Deliveroo has opened its first physical grocery store in partnership with Morrisons.
The Deliveroo Hop store on London’s New Oxford Street will allow customers to order on digital kiosks or the Deliveroo app, for quick collection.
It also functions as a dark store for Deliveroo’s rapid grocery offering, Deliveroo Hop.
“We’re opening our doors and welcoming commuters, local residents, visitors and day trippers into our first high street grocery store in the UK,” says Eric French, COO at Deliveroo.
“Our New Oxford Street store promises a new way to shop for our customers, giving them even greater flexibility and choice and should help boost the local area, with nearly two-thirds of shoppers saying they will visit other nearby shops as they come to shop with Deliveroo.”