What inspired the design of the bags?
Joni Pangsaeng: When designing this collection, we were inspired by the aesthetic shift that’s happening right now. There is definitely a movement toward a more minimalist, understated energy and investing in key pieces. We focused on creating classic shapes that speak to different facets of the Reformation customer’s life and wardrobe. The collection is a mix of ’90s minimalism with a few nods to the early aughts and an overall emphasis on beautiful, high-quality materials.
What are your tips for styling these bags for spring and summer?
The oversized Vittoria is such a great statement bag. We love that big bag shapes are returning. Basically, you can live out of this bag. This silhouette looks great paired with your favorite relaxed pants (like the Mason Pants or Cary Jeans) or with a denim maxi skirt (Nila Skirt) and a clean white tee for that ’90s minimalist look.
Rosetta is our most versatile bag, a classic hobo shape inspired by the early aughts. We love the idea of pairing a pop-colored bag like the Mini Rosetta in Heather with a monochromatic look (like this knit set) or a denim-on-denim vibe (try Val Jeans paired with the Simone Jacket).
Chiara is such a great event bag. Convertibility is definitely a key feature of this style. It can be worn as a shoulder bag or wristlet. Ideal for all your upcoming weddings or just a night on the town, this shape looks perfect paired with a printed dress. Or try a pastel look styled with our white bag.
What’s next for Reformation bags?
This is an ongoing category we plan to offer online and in all our stores long-term. We’re focused on these three core shapes for the near future but will refresh the category on a monthly basis with small drops of new colorways. You can expect a larger drop with new shapes and fabrications in time for fall!