National CineMedia’s Amy Tunick on Modernizing Pre-Show Movie Entertainment

Where you grew up, and where you live now.

I grew up in Westchester County, New York, which is also where I live now.  I took a four-year detour to Philadelphia for college, followed by 17 years in NYC, before returning home.

Your first job in the industry. 

My first job was in the famed agent trainee program at the William Morris Agency, which was the oldest talent and literary agency in the world representing movie and TV stars, writers, directors, producers, playwrights and authors. All agent trainees started in the mailroom, and I went from getting an Ivy league college degree to delivering mail, checks and faxes. But I read every script I could get my hands on and networked with agents all day long! I moved up into the TV Literary Department, and then over to the Corporate Consulting group, which was a nascent business in those days … and that’s what led me into branded entertainment and marketing.

A breakthrough moment in your career.

I spent nearly 15 years at Grey Global, the advertising agency, leading the Activation, PR & Talent department. One of the most important and meaningful moments of my career was when our breakthrough “Project Imagination” campaign for Canon USA featuring Ron Howard was short-listed for an Academy Award in the Live Action Short Film category!

Three movies you couldn’t do without.

My all-time favorite movie is Back to the Future, because I love Michael J. Fox and the originality of the story.  I also am a huge fan of Dirty Dancing because “I carried a watermelon” is one of those quotable lines and I love the Catskills. And a more recent favorite film is Top Gun: Maverick, which broke so many records this year, including topping the box office over both Memorial Day and Labor Day! Tom Cruise has still got it.

Your favorite movie quote.

After “I carried a watermelon,” I would go with Princess Bride “I’m not a witch, I’m your wife, and after what you just said I’m not sure I want to be that anymore.” It’s all in the delivery though.

Your favorite movie trailer or poster.

The trailer for The Social Network is amazing, compelling, and somewhat frightening … because we all know how the story turns out.

A classic TV show and a recent TV show that you loved.

A classic TV show that I truly loved is Party of Five. I actually wrote a letter to Fox when they took it off the air, explaining how huge an impact it had on me!  And a recent show I have been binging is Netflix’s The Crown—sadly, it’s timely.

A recent project you’re proud of.

I am thrilled about the success we have had at NCM with The Noovie Trivia Show, a new series we created with Maria Menounos. This “show within our Noovie pre-show” features Maria quizzing celebrities and social influencers about their careers with thematic movie trivia. Featured talent includes Garcelle Beauvais, Christian Siriano and Abby Ryder-Fortson who stars in the upcoming film Are You There God, It’s Me Margaret? We have seen several brands come on board to sponsor the series, and Noovie Studios—our in-house creative team—has also developed and produced custom movie trivia content for advertisers tied to the show. It’s one of the first examples of our new marketing strategy coming to life—modernize and monetize the Noovie pre-show!

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