How to help grow your sales on and offline – Video

If you’re finding it tough running a business, you’re not alone. But what can you do to help manage your stress?

The PayPal Check-In Festival is a series of webinars aimed at connecting you with fellow small business owners and industry experts to offer practical advice.

In this first video, we look at one of the biggest opportunities for small businesses – selling on and offline.

The pandemic has transformed the way consumers shop, and micro and small businesses have been forced to adapt their sales strategy in order to thrive.

Watch this exclusive panel chat to learn practical insights and steps to grow your sales, including:

Why it is important to have an omnichannel (on and offline) presence today
Tips on how to differentiate your service based on the senses. For instance, adding smells to your bricks and mortar store for an instant uplift in sales
How you can ensure a seamless experience for customers across all sales touchpoints (website, mobile, social media and in-person) – and make shopping easier for the customer
How to build a brand across all channels and increase customer conversions