As GQ’s senior style writer, I’ve spent the last few years fully immersed in the watch world. What started as a single story has turned into basically my entire job: learning about Paul Newman’s “Paul Newman” watch, and figuring out why Paul Newman owned a watch called the Paul Newman, sent me down the rabbithole. And I’m not alone. Ask any collector, dealer, or expert and they’ll tell you that watches have grown from niche concern to massive cultural phenomenon. Tons of great new watches! Vintage mania! So much money! Obsessed celebrities! Nonstop intrigue! It’s pretty clear there’s never been a more exciting time to be into timepieces.
Which is what Box and Papers, GQ’s new exclusive watch newsletter, is for. Even when I’m not writing a watch story, I legitimately cannot stop having weird, surprising, and fun conversations about watches. Every time I think I’m getting on the phone to talk about one thing, I end up sidetracked: talk inevitably turns to long-lost watches whispered to finally be reemerging, the pieces dealers can’t keep in stock because so-and-so bought one, rumors of who snapped up such-and-such record-breaking watch, and whispers of clandestine celebrity meet-ups to swap some of the world’s most desirable tickers. And while more and more people seem to be growing obsessed with watches, the watch world is still small and insular enough that single people and events can make a big difference: an auctioneer can change how we value watches, a sales rep can ward over the most coveted treasures, and a hush-hush meetup can influence the whole market.
I want to be your guide through this charming, delightful, and frequently velvet-roped place.
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