In June of 2018, GQ global editorial director Will Welch called up DJ Acyde. It was nearing the end of Paris Fashion Week Men’s, and the energy in the City Of Light was crackling. Virgil Abloh had just debuted at Louis Vuitton, and Kim Jones […]

The color red is one of the boldest and most exciting shades that one can wear, which explains its unwavering popularity. Some would even consider it a neutral. (Two fun facts: The word for red also means “beautiful” in Russian, and seeing the color can […]

Want more best new menswear selects? Sign up to receive the GQ Recommends newsletter and you’ll get subscriber-exclusive editor picks in your inbox every week. All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, […]

I first learned of Olympia Gayot, J.Crew’s head of women’s design, through TikTok. No, not her own account, but a viral video by Caitlin Murphy, who said she hasn’t “felt this passionate about J.Crew since the Jenna Lyons days” and described Gayot as the “new fashion icon […]

Welcome to Watches of the Week, where we’ll track the rarest, wildest, and most covetable watches spotted on celebrities. Tom Cruise is on a worldwide tour promoting the new Top Gun: Maverick movie, which is great news for fans of preposterous air action. It’s also […]

We’ve been giving side-eye to the age-old concept that beauty (or style) is pain for, well, ever. Because in no way should you ever sacrifice comfort and happiness for the sake of fashion. Can I get a YES? Great. Alas, even so, there are standard […]

There’s no time to get into why the fashion gods have decided to bless us. All we know is this: there’s a sick Adidas sale happening right now. The brand’s End-of-Season event is a blowout of Adidas’ hottest goods, from top-shelf collaborations to never-fail classics […]

Today, the United States is regressing nearly 50 years. The unthinkable has happened—Roe v. Wade has officially been overturned, and women have lost bodily autonomy in the United States. Abortion will now likely become illegal or severely limited in roughly half of the U.S., and it […]

Yes, technically speaking, Paris Fashion Week is the final stop on the European fashion calendar. But don’t be confused: people aren’t dressing any less intensely just because this is the end. Far from it. Paris Fashion Week is home to some of the heaviest-hitting fashion […]

Low-key luxury has basically been a thing forever, yet recently the aesthetic has been the subject of numerous Tik Toks delving into the world of outwardly simple and deceptively expensive clothes. Naturally, The Row has come up several times in the discourse. The brand’s collections are about as stripped and pared down as […]